Eric S. Hetrick

Global P&G Professional

IF Makers Series

Eric Hetrick has lived in eight locations in four different countries during his 28 years of working with P&G. Now Eric is responsible for leading P&G Professional's business around the globe. A favorite part of his job is bringing innovation to the foodservice industry and helping customers create an outstanding experience for their patrons. Get to know him.

Kristin Bird

Sara Lee Foodservice - Division of Hillshire Brands

IF Makers Series

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Sara Lee Foodservice. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.


Ben Shanley

Coca-Cola Refreshments USA

IF Makers Series

If there's one word to describe Ben Shanley it's "optimistic." He has spent 29 years with Coca-Cola reinforcing the brand's mission to refresh the world and inspire moments of optimism. Ben also views the future of foodservice with an optimistic lens, recognizing the industry's importance for U.S. employment and career growth. Get to know him.

Elisa Giusti

Wholesome Harvest Baking

IF Makers Series

Elisa Giusti has a passion that echoes throughout her work. No challenge is too large. Simply tell her something can't be done, and she'll make it her mission to overcome. Pay attention to what she has to say, we'll be seeing much more from the likes of her. Get to know her.

Don Davis

Hillshire Brands

IF Makers Series

Don Davis may have started his career as a soda machine delivery driver, but he didn't stay behind the scenes for long. His knack for customer appreciation and creating long-term partnerships has since led him up the ranks in the foodservice industry, boosting him to leadership at Hillshire Brands. Get to know him.

Consumer Planning Program Trendtastic Webinar

This is an exclusive consumer trend webinar available to 2015 CPP members.  The webinar,  hosted by IFMA and Datassential's Jack Li, presented consumer trends that have not been covered by CPP research. 

Joint Business Planning Industry Report Outlines New Best Practice Process

IFMA, in conjunction with The Partnering Group (TPG), released the new industry best practice report on foodservice Joint Business Planning at IFMA’s Presidents Conference Nov. 1-3. This report, titled “Joint Business Planning: A Best Practices Approach for Operators and Manufacturers” unveils the work of a development Board, which consisted of 16 operator and manufacturer organizations. 

Why Should You be a Member of IFMA's Consumer Planning Program?

Want access to consumer insights and trends throughout the year? IFMA's Consumer Planning Program (CPP) offers manufacturer members the opportunity to steer the direction of shared research in addition to view exclusive consumer trend presentations such as like the clip of the Trendtastic webinar shown here. 

IFMA & TPG’s New White Paper Addresses Application of Category Management Best Practices and Processes

CHICAGO, OCT. 1, 2015—Today the International Foodservice Manufacturers Association (IFMA) released a white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaborative and effective partnerships. The white paper, titled “Full Plate™, Applying Collaborative Planning Best Practice in Foodservice,” is provided by IFMA in conjunction with The Partnering Group (TPG).  

Why Nominating Customers for IFMA Awards can Bring Big Returns

Participating in an IFMA Awards program is one of the best ways for members to maximize participation in many of IFMA’s largest events. Specifically, nominating an operator or distributor for an IFMA Award brings significant opportunities to build customer relations, gain national exposure and serve as an important advocate for the foodservice industry.

Post MSLF Webinar: Utilizing Insights to Form Relevant Strategies

Developing data into insights can be challenging, and using those insights to inform action can prove to be even more difficult. Tim Hand, Partner at The Partnering Group, provided his perspective on best practices in these areas during his webinar titled “Utilizing Insights to Form Relevant Strategies”.

Connect With IFMA

Mar 06

Chain Operators Exchange (COEX)

The Chain Operators Exchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

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