CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.
The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.
We discovered something big . .
IFMA hosted the annual "Foodservice Ashore Solutions", an enterprise-wide training opportunity for MWR (Morale, Welfare and Recreation) foodservice professionals, on June 9-12 at Navy Base Point Loma in San Diego, California. Foodservice demonstrations and samplings were featured, along with guest speakers from IFMA, Disney, the Kruse Company and Datassential.
Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.
A model is being built by manufacturers and chain operators to enhance collaboration. What have they come up with? Find out here.
IFMA's Educational Foundation promotes the next generation of foodservice leaders. Learn how one student is using her foodservice stipend to further her studies in Dietetics.