The Virtual IFMA Marketing & Sales Conference took place online August 6-8, 2024. The annual evnt provides foodservice professionals the means to uncover actionable insights and best practices to improve both strategic planning and go-to-market execution.
All conference sessions were recorded and will be available through November 7, 2024. You must be registered to access the conference recordings.
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Marketing & Sales Key Sessions Available for Purchase
Gain access to key session recordings and presentation slides from the conference on key issues impacting our community.
1. Behavioral Econimics Can Work For you
Todd Buchholz, renowned economist and former White House Director of Economic Policy
Discover the psychological factors shaping consumer behavior and financial decisions with Todd Buchholz. Explore how generational divides impact our economy and gain strategies to thrive amidst economic instability. Perfect for understanding economic signposts during turbulent times.
2. Industry Forecast From IFMA Scope
Charlie McConnell, IFMA’s Senior Director of Insights & Best Practices
Charlie McConnell shares the latest 2025 growth projections in the foodservice industry. Get exclusive insights and data from Datassential, validated by IFMA’s Foodservice Leadership Councils, to inform your annual planning process with expert guidance.
3. Inside the 2024 Top Restaurant Report
Colleen McClellan, Chief Customer Officer at Datassential
Delve into the performance of the nation’s largest restaurant chains with Colleen McClellan. Access exclusive insights from the Datassential 500 report, including financial data, regional trends, and key customer rankings across various metrics.
4. Forecasting Foods & Flavors
Lizzy Freier, Director of Menu Research & Insights, Technomic
Stay ahead of foodservice trends with Technomic’s insights on emerging spices, preparation methods, and dishes. Learn about the fastest-growing menu predictions and key trends for the coming years, powered by Ignite Menu’s AI-driven tools, presented by IFMA’s preferred menu insights partner, Technomic.
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