Display event - Webinar: FS Manufacturers Are Having a Retail Media Moment

Webinar: FS Manufacturers Are Having a Retail Media Moment

B2C teams are racing full-speed into performance marketing channels, most notably retail media channels like Amazon, Target, and Instacart, with a 12% increase in marketing spend annually. Meanwhile, in Foodservice, independent distributors are opening up digital advertising channels that are paving the way for manufacturers to yield upwards of 7x Return on Advertising Spend (ROAS) while distributors open up net-new revenue streams, and both enjoy more than 20% lift in case sales directly related to their joint digital ad campaigns.

Register

Join Aspire Bakeries Division Vice President, Quan Ngo, and Pepper’s General Manager, Andrew Van Bark, for an engaging virtual discussion that explores these new opportunities. They will review how they are pioneering the effort to transform go-to-market strategies in the digital age and what others can do to win.

During this webinar, you will hear Andrew and Quan discuss:
• What the most effective digital marketing channels are for Foodservice
• What success looks like for distributors and brands to invest in digital marketing
• How independent distributors are shifting their marketing programs to drive growth bring value to brand partners