The 2024 Virtual IFMA Marketing & Sales Conference took place online August 6-8. The annual event provides foodservice professionals the means to uncover actionable insights and best practices to improve both strategic planning and go-to-market execution.



Over three engaging days, over a thousand attendees enjoyed a comprehensive program featuring 25+ insightful sessions empowering them with cutting-edge go-to-market strategies.

Experts from within and outside the food-away-from-home shared:

 

  • the very latest data on consumer trends and behaviors
  • information and examples of what's working today and what's expected to make a real impact tomorrow
  • the inside track on current challenges and exactly what sort of support is needed for success

All conference sessions were recorded and will be available through November 7, 2024. You must be registered to access the conference recordings.

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Key Sessions Available for Purchase
Gain access to curated session bundles that have tailored insights for both marketing and sales professionals.

Purchase Session recording bundle #1 which focuses on the industry forecast, and ecomonic, chain, and many trends.
Learn More

Purchase Session recording bundle #2
focusing on using AI, sales agencies, independent restaurants, and c-stores.
Learn More

 


 

Who Attends:

  • Foodservice Business Unit Management
  • Sales Professionals: Sr. Management, Regional and Broker Management, Distributor Sales, Chain Account Sales, Foodservice Management Sales, Segment Sales
  • Marketing Professionals: Sr. Management, Product Management, Segment/Customer, Insights Manager, Category Management
  • Industry Resources: Marketing & Communications Agencies, Brokers, Consultants, Research Companies, Operators, Distributors, Technology Companies, Recruiting Companies

What Attendees Are Saying:

“C onference content and quality of speakers, attendees, and attention to detail is outstanding. The little things count and the IFMA planning team and board always ensure that guests are delighted. ”

- Laura Lozano, Briggo

https://www.pathlms.com/ifma/courses/76064