The 2024 Virtual IFMA Marketing & Sales
Conference took place online
August 6-8. The annual event provides foodservice professionals the
means to uncover actionable insights and best practices
to improve both strategic planning and go-to-market
execution.
Over three engaging days, over a thousand attendees enjoyed a comprehensive program featuring 25+ insightful sessions empowering them with cutting-edge go-to-market strategies.
Experts from within and outside the food-away-from-home shared:
- the very latest data on consumer trends and behaviors
- information and examples of what's working today and what's expected to make a real impact tomorrow
- the inside track on current challenges and exactly what sort of support is needed for success
All conference sessions were recorded and will be available through November 7, 2024. You must be registered to access the conference recordings.
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You may still register and receive full access to the conference materials and recordings.
Key Sessions Available for Purchase
Gain access to curated session bundles that have tailored insights for both marketing and sales professionals.
Purchase Session recording bundle #1 which focuses on the industry forecast, and ecomonic, chain, and many trends.
Learn More
Purchase Session recording bundle #2 focusing on using AI, sales agencies, independent restaurants, and c-stores.
Learn More
Who Attends:
- Foodservice Business Unit Management
- Sales Professionals: Sr. Management, Regional and Broker
Management, Distributor Sales, Chain Account Sales,
Foodservice Management Sales, Segment Sales
- Marketing Professionals: Sr. Management, Product Management,
Segment/Customer, Insights Manager, Category Management
- Industry Resources: Marketing & Communications Agencies,
Brokers, Consultants, Research Companies, Operators,
Distributors, Technology Companies, Recruiting Companies
What Attendees Are
Saying:
“C
onference content and quality of
speakers, attendees, and attention to detail is
outstanding. The little things count and the
IFMA planning team and board always ensure that
guests are delighted.
”
-
Laura Lozano, Briggo
https://www.pathlms.com/ifma/courses/76064