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Webinar: Unlocking Growth in a Fragmented Channel with Data

Webinar: Unlocking Growth in a Fragmented Channel with Data
Manufacturers and distributors operate in a highly fragmented market with diverse outlets and complex purchasing behaviors. Managing multiple data sources, ensuring execution visibility at the point of sale, and optimizing your sales force and third-party performance have become critical challenges in achieving Route to Market (RTM) efficiency.
But the real challenge goes beyond just collecting data—it’s about transforming data into actionable insights. This is even more critical when implementing an omnichannel strategy, balancing online and offline sales while ensuring seamless market execution.
 
Without a clear data strategy and the right technology, companies risk dealing with disconnected data points, making it nearly impossible to gain a holistic view of their customers and make informed business decisions.
 
In this webinar, we will explore:

  • How to build a Single Source of Truth (SSOT) to consolidate and structure data for real-time decision-making.
  • The impact of Commercial Data Intelligence and Artificial Intelligence in redefining Route to Market strategies and optimizing execution.
  • Real-world use cases showcasing how leading Consumer Goods companies leverage data-driven insights to drive market expansion.

By harnessing Commercial Data Intelligence and AI, companies can move beyond reactive strategies and adopt a data-driven RTM model that ensures precision, efficiency, and sustainable growth in an increasingly complex market.
 
Join IFMA The Food Away from Home Association and UVE Solutions to learn how to turn your data into a competitive advantage and unlock new growth opportunities in the fragmented channel.
When
5/8/2025 11:00 AM - 12:00 PM
Sign in or create an account to register Registration ends 5/8/2025 10:58 AM (Central Daylight Time)
My registration status: Not registered
Registration FAQ
Who Can Register? This event is open to all IFMA members and non-members. 

Sign In- Please sign in to the website. Your username is your email address. After signing in, complete your registration by proceeding to checking out and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

Don't have an account? - IFMA Member Company: If you work for an IFMA member company but don’t have a login, contact your company administrator to be added to the IFMA roster. 

Don't have an account? - Non-Member: If your company is not an IFMA member, you can create a free non-member account.

Email Confirmations- After you register you will receive two emails. One from IFMA confirming your order and one from GoToWebinar our webinar platform. The GoToWebinar email will contain the link to access the webinar.

Questions? For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@ifmaworld.com.