The Consumer & Operator Research Group of IFMA The Food Away from Home Association provides new, engaging, and relevant research that arms companies with the insights they need to make better business decisions. Additionally, the Group convenes regularly to discuss the research, the state of the food-away-from-home industry, and to hear from industry guest speakers.
Since launching in 2012, the Group has done over 150 research projects, supported by Datassential. Participants in the Group help select the research topics that will be most relevant to the overall food-away-from-home ecosystem. Consumer and operator focused topics in 2024 included:
- Distributor E-commerce
- Spending and Value Decisions
- Social Media Marketing
- Deep Dive on the C&U Segment
- A Foodservice Overview
- Economic Challenges
- Claims
- Generational Differences
- Away From Home vs In Home
- Away From Home with Kids
Inclusion in the Group is a member benefit for Tier III manufacturer members and for Advocate Operator members of the Association.
Each completed research study includes a full PowerPoint deliverable, a PDF version, and a set of cross tabs in Excel.
If you are interested in participating in the Consumer & Operator Research Group or would like to purchase the 2023 Report, please contact Charlie McConnell.