In this episode of Food CEO Xchange, Phil discusses brand growth and daypart strategies with Chris Tomasso, CEO of First Watch. Tomasso, who has been with the brand for 18 years, explains how the breakfast/lunch concept leans into their commitment to quality fresh ingredients and has added alcohol to their beverage program to meet consumer trends and stay successful in challenging times.

 

Note: Episode Recorded October 2024

 

Find Food CEO Xchange on these platforms: Spotify, Apple Podcasts , and SoundCloud

 

 

YOUR HOST: Phil Kafarakis - President & CEO of IFMA The Food Away from Home Association

Phil is a 30-year insider of the food industry, operating at the crossroads of the global food ecosystem. He has been deeply involved in both the commercial and non-profit sides of the industry. Phil began his career on the manufacturing side of the business, successfully managing businesses at Kraft, Jones Dairy Farm, Cargill, and McCormick & Co. Just prior to joining IFMA in 2021, he served as President of the Specialty Food Association (SFA), representing more than 4,000 small and emerging food entrepreneurs. Before SFA, Phil served as the Chief Innovation and Member Advancement Officer at the National Restaurant Association.