Learn how to differentiate yourself from the competition and create compelling sales narratives that resonate with operators. By truly understanding your operator prospects, you'll be able to craft tailored solutions that address their specific needs and challenges.

Key topics covered:

  • Global foodservice trends and their impact on menu innovation

  • Consumer trends and operator launches in relation to LTOs

  • Operator pain points and how manufacturers can provide solutions

  • Methods for gaining in-depth knowledge of your target operators

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